产品经理｜PhizChat

主要职责

1. 用户研究与需求洞察。联合巴西本地团队、运营和市场团队开展用户访谈、行为分析及竞品研究，识别目标人群、核心需求和使用动机，提出可验证的产品假设。
2. 场景产品设计与落地。独立负责从需求定义、业务流程、原型设计到需求文档的完整产品工作，推动研发、设计和测试完成交付，保障核心体验。
3. PMF 实验与验证。制定最小可行产品（MVP）方案，明确实验人群、验证周期和成功标准；通过小规模测试判断需求是否成立，并提出继续迭代、扩大测试或停止投入的建议。
4. 转化与留存优化。围绕"进入场景—完成关键动作—获得首次价值—再次使用—邀请他人"的用户路径，持续优化关键动作完成率、新老用户留存、使用频次和邀请转化。
5. 跨团队协作与项目推进。与运营团队共同设计新用户引导、活动承接及召回机制，与市场团队验证渠道用户质量；协调相关产品模块和研发资源，推动完整用户体验落地。
6. 数据复盘与能力沉淀。建立场景数据监测和实验复盘机制，形成有证据支持的 PMF 验证结论，将有效方案沉淀为可复用的产品能力，为规模化增长提供支持。

任职要求

1. 5年及以上互联网产品经验，具备从需求发现、方案设计到上线复盘的完整项目经验。
2. 有社交、即时通讯、社区、消费互联网或增长产品相关经验，能够独立负责一个业务模块。
3. 熟悉用户研究、产品原型和需求文档编写，能够将模糊需求转化为清晰、可执行的产品方案。
4. 具备数据分析与实验能力，理解用户分群、转化漏斗、留存分析及 A/B 测试，能够用数据检验产品假设。
5. 具备较强的跨团队推进能力，能在资源有限、需求不确定的情况下明确优先级并推动交付。
6. 能使用英语进行工作沟通，与巴西本地团队协作。

加分项

• 有产品从 0 到 1、PMF 验证或早期增长经验，能够说明关键假设、实验过程及结果。
• 有海外产品、巴西或拉美市场经验，掌握葡萄牙语。
• 有用户关系链、社群互动、用户邀请或交易转化相关产品经验。
• 熟练使用 SQL、数据分析平台及原型工具。

Key Responsibilities

1. User research and need discovery. Partner with the Brazil local team, Operations, and Marketing to conduct user interviews, behavioral analysis, and competitive research. Identify target audiences, core needs, and usage motivations. Propose testable product hypotheses.
2. Scenario product design and delivery. Independently own the full product workflow from requirement definition, business process, prototype design to PRD. Drive Engineering, Design, and QA to complete delivery and ensure core experience quality.
3. PMF experimentation and validation. Design MVP plans with clear experiment audiences, validation timelines, and success criteria. Use small-scale testing to determine whether needs are valid, with recommendations to iterate, expand testing, or stop investment.
4. Conversion and retention optimization. Around the user journey of "enter scenario → complete key action → receive first value → use again → invite others," continuously optimize key action completion rate, new and existing user retention, usage frequency, and invitation conversion.
5. Cross-team collaboration and project execution. Co-design onboarding, event engagement, and re-engagement mechanisms with Operations. Validate channel user quality with Marketing. Coordinate related product modules and Engineering resources to drive complete user experience delivery.
6. Data retrospectives and capability building. Establish scenario data monitoring and experiment retrospective mechanisms. Form evidence-based PMF validation conclusions. Build effective solutions into reusable product capabilities to support scalable growth.

Requirements

1. 5+ years of internet product experience, with complete project experience from need discovery, solution design to launch retrospective.
2. Experience in social, instant messaging, community, consumer internet, or growth products. Able to independently own a business module.
3. Familiar with user research, product prototyping, and PRD writing. Able to translate vague needs into clear, executable product solutions.
4. Data analysis and experimentation capabilities. Understand user segmentation, conversion funnels, retention analysis, and A/B testing. Able to use data to validate product hypotheses.
5. Strong cross-team driving capabilities. Able to clarify priorities and drive delivery under limited resources and uncertain requirements.
6. Able to use English for work communication and collaborate with the Brazil local team.

Bonus

• Experience taking a product from 0 to 1, PMF validation, or early-stage growth. Able to articulate key hypotheses, experiment process, and results.
• Experience with overseas products, Brazil or Latin America markets. Proficiency in Portuguese.
• Experience with user relationship chains, community interaction, user invitations, or transaction conversion products.
• Proficiency in SQL, data analysis platforms, and prototyping tools.